Have you noticed that your attendance rate has stagnated for a few months? You have the impression that you only receive the same people in your establishment. So, you would like to know how your competitor on the corner manages to attract customers to his restaurant. All restaurateurs have their marketing strategies. You can also have your own. Here are some ideas to give you a boost.
CREATE A SHOWCASE SITE FOR YOUR RESTAURANT
It is the first piece of advice for entrepreneurs looking to know how to promote their restaurant. Today, to stay ahead of your competitors, you have to be present your food delivery option online. Creating a showcase site is a great way to reach new prospects. Before going to your restaurant, consumers may feel the need to inquire about your establishment. For them to access all the information they may need, it is essential to provide them with a showcase site. You can enter your opening hours, your culinary specialities, your menus, your prices, your contact details, etc. Today, businesses that online have a better chance of developing their customer base than those that have never thought of creating a website.
OFFER YOUR CUSTOMERS THE POSSIBILITY TO MAKE AN ONLINE RESERVATION
Here’s another great tip for a restaurant owner who wants to know how to attract customers to his restaurant. Most people today prefer to use the Internet than their phone to make reservations, whether for a show, a room in a hotel or a table in a restaurant. You can integrate this function on your restaurant’s website. Customers no longer need to dial a number to make their reservation. You can also incorporate online booking platforms to promote your website by offering discounts and announcing events. It will further increase your visibility online.
CREATE AND OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE
Creating a Google My Business listing for your restaurant is a crucial step in developing your online marketing strategy. You should know that most people use the Google search engine to search or find a restaurant or a culinary speciality in a specific location. The strength of Google My Business listing is that it allows you to appear when your customers search for you using a query related to your speciality or geographic location. It is therefore essential to optimize it properly to guarantee you maximum visibility. Having a Google My Business listing is also a significant advantage for the local SEO of your restaurant. Finally, you have the option of posting weekly posts to let your customers know about discounts and events you are hosting.
USE SOCIAL NETWORKS TO PROMOTE YOUR RESTAURANT
Social networks are one of the best communication tools to integrate into a restaurant marketing strategy. They can significantly contribute to the development of your business. The use of social networks will allow you to maintain a better relationship with your customers, to communicate regularly with them, to know their needs and expectations, to inform them in real-time of your news and your events, as well as to any promotional offers that you may offer.
INTEGRATE DIRECTORIES AND GUIDES
A restaurant owner who wants to know how to promote his restaurant should be aware of the importance of the presence of his establishment in the guides of the best restaurants. Indeed, customers trust the opinions of Internet users more than they can find in directories. Once referenced on these platforms, your establishment will be more visible to Internet users, travellers, tourists passing through your city, or those looking for an excellent address to taste local specialities.
OTHER MARKETING IDEAS TO PROMOTE YOUR RESTAURANT
There are many marketing ideas for restaurants. To retain your customers and encourage them to talk about you around them, you can offer them loyalty cards.
If you have just created your restaurant or are only looking to boost your sales, you can also organize events from time to time, the aim of which is to catch the attention of your target audience and to bring people to your restaurant.
Nevertheless, you can rely on food delivery apps for a structured marketing strategy. If you are looking for support in your efforts, do not hesitate to contact one of our web marketing strategy advisers.